Corporate Hospitality Routemaster Experiences in London

Private Open-Top Bus Hosting for VIP Guests, Influencer Tours & Client Entertainment

For brands and event organisers looking to host guests in a uniquely London setting, our private Routemaster hospitality tours provide a memorable and visually striking experience.

These events combine exclusive hire of a heritage open-top Routemaster with a professionally guided sightseeing experience, creating an ideal environment for client entertainment, influencer tours and VIP guest hosting.

The experience works particularly well when integrated into larger brand events, product launches, fashion events or film premieres, where the bus becomes part of the wider guest programme.

Each experience is fully private and designed around the needs of the event.

A Unique Setting for Client Entertainment

Hosting guests aboard a vintage Routemaster offers a relaxed and social way to experience London while travelling through the city’s most iconic streets.

The open-top deck provides panoramic views of the capital, creating a memorable backdrop for guests while they enjoy live commentary from a professional London guide.

These hosted tours are frequently used for:

  • Client entertainment experiences

  • Influencer and media tours

  • VIP guest hosting

  • Brand event hospitality programmes

  • Film premiere or fashion event guest experiences

Because the vehicle is privately chartered, the atmosphere feels far more exclusive and personal than public sightseeing tours.

Flexible Routes Designed Around Your Event

Corporate hospitality tours are rarely traditional sightseeing routes.

Instead, the experience is usually designed around the wider event schedule, allowing the bus journey to complement the guest programme.

Routes can be planned to include:

  • event venues or theatres

  • luxury hotels

  • central London landmarks

  • branded event locations

  • conference venues

The duration is fully flexible, allowing the experience to work seamlessly within a larger event schedule.

Your onboard guide provides engaging commentary tailored to the route and audience, ensuring the experience remains informative and entertaining throughout the journey.

Branding Options for Hosted Guest Experiences

For brand or agency events, the Routemaster can incorporate subtle campaign branding while retaining its classic heritage appearance.

Typical options include:

  • Superside advertising panels

  • Destination blind messaging

These elements allow the vehicle to support the event visually while maintaining the authenticity of the original Routemaster.

More extensive vehicle branding is typically associated with larger promotional activations, so hospitality tours usually focus on light campaign visibility rather than full wraps.

Hospitality on Board

Many corporate clients incorporate light hospitality for guests during the journey.

Typically this includes drinks or refreshments provided by the event organiser.

Where required, we can make small temporary adaptations inside the vehicle, such as a discreet serving area to support onboard hospitality.

Because guests remain seated throughout the tour, the experience works best with simple hosted refreshments rather than full catering service.

Vehicle Capacity & Guest Experience

Our vintage Routemaster buses provide comfortable seating across both decks.

Typical hospitality group sizes are:

  • 40–60 guests per bus

Key details for event planners:

  • Total seating capacity: 72 guests

  • Open-top upper deck seating: 40 guests

  • Guests remain seated during the journey

This creates an intimate hosted environment ideal for VIP groups and invited guests.

For Event Agencies & Producers

We regularly collaborate with event agencies, production teams and brand experience specialists who integrate our Routemaster tours into wider event programmes.

Because these events are often part of larger productions, we work closely with organisers to ensure the vehicle experience aligns with the overall schedule and guest journey.

We can support agency teams with:

  • flexible pickup and drop locations across central London

  • route planning to integrate with event venues

  • branding placement for campaign visibility

  • coordination with event schedules and guest timings

This collaborative approach ensures the bus experience operates smoothly as part of a larger brand event, hospitality programme or media activation.

Sample Central London Route

Routes are typically planned around the event programme, but many hospitality tours travel through some of London’s most recognisable locations.

Depending on the starting point, routes may include views of:

  • Westminster Abbey

  • Houses of Parliament and Big Ben

  • Whitehall

  • Trafalgar Square

  • Piccadilly Circus

  • The Mall

  • Buckingham Palace

  • St James’s Park

These iconic locations create an unmistakably London backdrop for guest experiences and photography.

Trusted by Leading Brands

Our Routemaster hospitality experiences have supported hosted events for brands including Pepe Jeans London, Amazon Studios and Apple TV+.

These events often form part of larger London campaigns, premieres or hosted brand programmes.

Plan a Corporate Hospitality Experience

All corporate Routemaster experiences are planned individually, allowing the route, schedule and branding elements to be tailored around the wider event.

To discuss availability and options for your event, please submit an enquiry and our team will respond with suitable options.